Bannon, Carlson and... Liz Truss? Exploring the One-Time PM's Audition for Maga

Liz Truss, launched the first edition of her video series with a vow to reveal "those with ill intent" working to weaken Western democracies. She stated she would uncover how an "global web of liberal activists function to undermine popular rule and the will of the people."

"Our focus will be on the political movement of Donald Trump and understand how it can be achieved in Britain," Truss declared. "We'll be talking to the prominent voices of the Maga movement."

Prior to the show's launch, there was a notably ardent backer. "This marks the start of a kind of revolution," said the controversial US journalist. The right-leaning Just the News will host the ex-PM's new podcasts.

Establishing Ties in the Maga-Verse

British fellow travellers, such as a pro-Reform adviser, played a role in her launch the her new show. The setup is professional, if basic. The show has attracted a subscriber base of 10k in her debut week and her first episode achieved 67,000 views during that week.

It is a humble beginning, but in partnering with John Solomon, Truss is being thrust into a well-developed conservative ecosystem producing and amplifying Maga talking points. Its obsessions include accusations of information control by the established press and a goal to remove a shadowy government apparatus – which Truss blames for the abrupt termination of her short and troubled leadership.

"Just the News is not famous past the Maga world, but it does have influence there, largely because of Solomon, who offers opinions on conservative outlets like Steve Bannon's War Room and has even interviewed the former president," said Alex Hinton, who has closely studied the Trumpist political wave.

A Contentious Ally

The former PM's foray to import Maga media to the United Kingdom has pushed her closer to divisive personalities such as John Solomon.

He set up the platform following scrutiny following accusations of circulating false stories about the President's actions in the Ukraine, as well as contentious articles about ex-ambassador to that country.

His claims were repeated across the conservative press, with Solomon featuring as a common interviewee on the widely-watched Fox News show. Trump himself boosted his stories.

He wrote the allegations regarding Ukraine in a number of opinion pieces for the publication the Hill, where he had already been re-designated as an opinion writer following internal criticism over his articles. His narratives were central in the then-president's request for the officials in Kyiv to look into Hunter Biden and his father in 2019. Those demands resulted in articles of impeachment targeting Donald Trump. Senators later voted to acquit the commander-in-chief.

Weeks after he exited the publication in late 2019, the publication announced it was performing a examination of his reporting concerning Ukraine. It found the journalist had relied on untrustworthy contacts and noted he "failed to identify key facts about primary contacts in Ukraine, such as the detail that they had been charged or were the subject of inquiries."

Entering the Ecosystem

Solomon's own media appearances are a indication of the conservative ecosystem Truss is entering. He talked about his support for Truss's project on a show he co-hosts on Real America's Voice, a conservative television outlet that is the base for the Maga influencer ex-Trump strategist Bannon and on which former Fox host Tucker Carlson also is seen. Truss has already spoken with Bannon on one of her first podcasts.

By partnering with Solomon and Just the News, the former leader has become a small part in a broader ecosystem of right-wing publications that routinely amplify each other's content.

Solomon's own programs have repeatedly hosted individuals such as influencer Mike Benz, a conservative commentator whose disparagement of USAID was referenced by Elon Musk as justification for dismantling the international development organization.

An International Strategy

Although the former PM's unnatural presentation and professional woes have drawn derision within the UK, a number of stateside commentators do not dismiss her efforts to reinvent herself as a local version of the Make America Great Again press.

"You have to take people like Truss with seriousness, despite the fact that you may not want to accept their words at face value," stated a Democratic strategist, who was employed in the Biden administration.

"You saw how in the recent campaign Donald Trump utilized that alternative press to spread his narrative. Without a doubt that sphere spreads and shapes discourse abroad. It looks relatively clear to me that the conditions in the UK are akin to what enabled this parallel press sphere to flourish here."

a political theory expert, said the internet-based conservative network was already making its presence felt in the UK.

"Digital media transcends national boundaries," he stated. "There exists a sort of atmosphere within which ideas travel – at times appearing in harsh versions and occasionally in softer tones – but which is networked."

Hinton said the rise of the digital conservative movement in the United Kingdom in recent times meant the "chance to have a increasing influence is significant."

Global Goals

"Both Truss and Nigel Farage in the recent past were featured at the CPAC, where I observed they echoed Maga talking points before the {king of Maga|

Jodi Brown
Jodi Brown

A tech journalist with over a decade of experience covering UK tech innovations and digital trends.